crust & crème
ROLE
Visual Brand Identity, Research, Package Design, Logo Design
TOOLS
Figma, Photoshop, Illustrator
crust & crème is a timeless french patisserie brand that serves French artisan bakes without visiting France.
This concept challenged me to use bold colors I normally don't gravitate towards and design for the needs of a bakery business. The sophisticated and luxury style pushed me outside of my comfort zone and try something new.
MOODBOARD
Upon research, I noticed a pattern in luxury bakeries: they are designed to be sophisticated and sleek. I wanted to incorporate a similar style but add in a playful twist to make it more approachable and friendly.
LOGO ITERATIONS
I first attempted to do an illustration for the logo combined with the sharpness of the typography. I also tried pairing whimsical colors with a more elegant typeface. During feedback, I heard many responses about how may be too whimsical and childlike. This made me realize I needed to iterate again and again with a different approach.
FINAL DESIGN
PATTERN USAGES
OTHER DELIVERABLES
