Peachy Flair
Peachy Flair is an independently run small business where I illustrate and design products to sell at art markets and on my e-commerce website.
Overview
I created this small business in 2020 because of my newfound dream of making art and bringing it into life through tangible creations. Inspired by nature, food, and my favorite artists, I designed illustrations of the things I love and find joy in.
From selling stickers and art prints on my e-commerce website to setting up my booth at vendor events, my small business has developed since sharing my first few designs on social media.
Branding Guide
The color palette is a reflection of my warm, cozy illustration style. I gravitate towards these colors as to elicit feelings of warmth and joy. While I feel most comfortable with these softer colors, I enjoy experimenting with a variety of color combinations such as purples, beige, and occasionally, cool tones.
Illustrations
I wanted to create illustrations that evoke whimsical and calming feelings. Inspired by nature and things I see in my day-to-day life, I aim to bring these illustrations to life and connect with people emotionally through my playful art pieces.
Products
After the illustration process, I begin to turn the designs to real products, such as stickers, tote bags, art prints or more. I use my cricut maker machine to print and cut the stickers, but as for my tote bags, I send them into a manufacturer to get them made to my preferences.
Social Media and Marketing
Peachy Flair Website
$2,352.01
Website Revenue
8,415
Online Visitors
114
Orders
Art Market Customers
My art market journey all began when I sold at a local art market. As my audience grew, my business also grew larger. I sought out more vending opportunities like Sac Town’s Finest Market where there was over 100+ vendors selling products.
It brought me so much joy to see how I could make an impact on people’s lives. Each market yielded ~$300-1k in profit but the greatest success for me was creating genuine relationships with people from our shared interests.
(My business is currently on pause until further notice, which can explain the minimal number of products on the website. But when I can, I still try to sell at markets!)
Testimonials
