Kelly Guan

WORK

ABOUT

RESUME

MoQito

ROLE

Visual brand identity,

Research, Packaging design, Business system, Logo Design, Prototyping

TEAM

Myself

TEAM

Myself

TOOLS

Figma, InDesign, Illustrator, Photoshop,

MoQito is a refreshing and sparkling take on the non-alcoholic cocktails that uses mosquitos as the primary and unique ingredient.

I was tasked with designing a food product that uses insects as the primary ingredient. For the packaging, I turned to eco-friendly materials and a design that represented the insect's biomimicry in some shape or form.

RESEARCH

MoQito (moh-kee-toe) comes from the name mosquito and mojito. For a drink product, it was important for me to not make the insect too distinct as it could appear unappetizing and deter people from the drink. I created a moodboard that best reflected a refreshing, summer drink that people would feel inclined to pick up at the store.

FINAL DESIGN

The product name is a combination of mosquito and mojito to make MoQito. The logo is kept simple and straight forward, without hiding the insect ingredient. The color palette was selected to reflect a refreshing tropical summer drink, paired with nature and earthy tones. The colors were mostly inspired by colorful sparkling water and the joys of summer time.

The logo is kept simple and straight forward, making the insect discreet but still noticeable. The color palette was selected to reflect a refreshing tropical summer drink, paired with nature and earthy tones. The colors were mostly inspired by colorful sparkling water and the joys of summer time.

PACKAGING PROTOTYPE

For packaging, I wanted to make my product very easily distinguishable amongst other competitive beverage brands. I used colorful images and illustrations that would match the flavor of the drinks to captivate customer's attention.