LoloYum
TIMELINE:
Aug 2025 - Present
TEAM:
Design
ROLE:
Graphic Design
TOOLS:
Figma
OVERVIEW
LoloYum is a Hawaiian-inspired furikake seaweed snack brand with a playful personality. My role was to focus on developing and refining its visual identity across social channels and marketing campaigns.
2024-2025 Signange
In support of the Crown Tournament each year, LoloYum sponsors the snack mix for all participants at the event.
CONTENT
To strengthen LoloYum’s social presence, I applied the brand’s visual identity system—especially its color palette—to improve recognition and differentiation within the snack category. I also supported partnerships with complementary food brands to expand reach and increase product visibility.
Old Feed
Redesigned Feed
MERCH & EVENT MARKETING
To expand on the brand, I designed custom lunch bag merchandise to include in giveaway promotions. We distributed and sold 100 bags at in-person events.
