MoQito aims to create an refreshing and sparkling take on non-alcoholic cocktails that uses organic ingredients. Our mocktails can be enjoyed by anyone.
The purpose was to design a product that uses insect ingredients or insect as the primary focus of the product. To create the brand’s packaging, we referred to its biomimicry where we used eco-friendly materials. These elements combined create a cohesive and finalized brand identity for the product.
The name MoQito combines the words mosquito and mocktail, both of which sum up what the beverage is.
Through many refinements, it was best to ensure the simplicity of the appearance of the insect so it would not look too realistic that it comes off unappetizing for the audience.
The primary color palette reflect a refreshing tropical summer drink, paired with nature and earthy tones. The colors were mostly inspired by colorful and vivid sparkling water soda cans and the joys of summer time.
#4CCDCD63, 0, 0, 20
Bubbly
#FFBFA0
0, 25, 37, 0
Earthy
#61A442
41, 0, 60, 36
Forest Ants
#8ABE72
27, 0, 40, 26
#FFCA43 0, 21, 74, 0
Lemon
#FDF1C8
0, 5, 21, 1
Pure White
#FFFFFF
0, 0, 0, 0
For the secondary palette, the colors are darker shades of the primary colors which will be mainly used for the different flavors of MoQito and its packaging and label designs. Colors are to be used about 10-20% of the time only to add a splash of color.
Mango Chutney
© 2024 Kelly Guan
made with my support cat(s) & calpico
#E6833B
0, 43, 74, 10
Berry Peach
#EB554F 0, 64, 66, 8
Powder Blues
#B5E6E6 21, 0, 0, 10
Mockups
Marketing
